Hi! I'm Marina Erthal, Creative Director at Talent. My professional path has been atypical. First, I joined VMLY&R just because I won "The Apprentice" 15 years ago. The award was a position in the agency, and I subscribed for that reason.
From Barra do Garças - MT, I moved to Sao Paulo and went from an apprentice to a copywriter, working there for 11 years. After that, I went to CUBOCC/Soko as a Creative Director of Spotify, TikTok, Audi, and Boticário, R/GA as Comms International Leader and Creative Director of Meta, SSG, Amex, Nike, Verizon, Google, Youtube among others, and now I'm at Talent as CD of Claro.
All of this made me become "Next Creative Leader (Top 10 Global)" by The One Club of Creativity, See it Be it Shortlisted, "Outstanding Professional of the Year" by AdLatina, #1 Copywriter in Brazil and #2 in the world by Lurzer's ARCHIVE ranking, Young Lions Young Creative, Jury member of LIA London International Awards, New York Festivals, Global Awards, ADC Awards, Clube de Criação (the biggest of BR), ADCC Awards, Colunistas and more.
Besides that, I'm a wine, series, and book lover, ceramic painter, and beach tennis beginner (I was always terrible at sports, and now I have found one that is democratic).
This is me. Nice to meet you!
Let's Talk? Send an email to marinaerthal1@gmail.com or add me on Linkedin here.
awards and recognitions
Next Creative Leader 2020 - The One Club of Creativity
Outstanding Professional of the Year 2020 - AdLatina (yearbook)
See it Be it Shortlisted
Young Lions Brazil 2019
LIA - London International Awards - Jury Member
New York Festivals - Jury Member
Global Awards - Jury Member
Next Creative Leader 2021 - Jury Member
Young Lions - Jury Member
The One Club of Creativity - ADC awards - Jury Member
Clube de Criação (biggest award in BR) - Jury Member - twice
Cannes Lions
4 Lions: 1 Glass Lion, 1 Outdoor Lion , 1 Sustainable Development Goals Lion, 1 Integrated Campaign Lion.
14 Shortlists - Cannes Lions
#1 copywriter in Brazil // 2018 Lürzer's Archive ranking
#2 copywriter in the world // 2018 Lürzer's Archive ranking
D&AD - Wood Pencil
CCSP annual (Brazilian Annual)
4 stars // 4 in book
Effie Awards - Gold + Silver
Wave Festival
gold - direct // bronze - direct
Lürzer's Archive
published 2/2018 - published 2/2018 - published 3/2018 - published 4/2018 - published 5/2018
El Ojo de Iberoamérica
3 silvers
Lusos and more.
teaching
ESPM - Escola Superior de Propaganda e Marketing - Creativity Masterclass
Escola Cuca - Creativity and Copywriting Masterclass