LinkedIn

Your Future in the Stars

Gen Z should be starting their careers on LinkedIn, but they’re spending their time on TikTok and Instagram.

With so much uncertainty facing them as they enter the job market, they are turning to astrology for guidance instead.

So, with a little help from digital influencers and astrological social media icon Madama Brona, LinkedIn decided to turn the stars into a new tool,

helping them kickstart their careers. With advice from CEOs to professors, we created personalized professional charts for every student.

+47% of Premium Signups | 3M+ Students Reach | 59% of Users navigated until the final page | +68% Visitors Engagement

role: concept, copywriter, creative director.

TikTok

It starts on TikTok

The first TikTok campaign in Brazil and Mexico. There were almost 80 films for TVC and digital. We used 100% TikTok videos to celebrate the platform creators diversity and creativity.

Role: copywriter, concept, creative director

Spotify

Wrapped

During the pandemic, everyone stayed at home, but nobody was alone.

Who was with you? Anitta? Ludmilla? Alok? This is what we showed in our campaign.

Role: copywriter, concept, creative director

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Spotify

Choose your Spotify

We created a LATAM campaign for Spotify with a timeless hit by Bonnie Tyler to highlight that you can't choose many things in your life, but you can choose your Spotify: Free or Premium. Watch it and I know you'll sing along with Bonnie Tyler and our amazing performer guy ;)

The day after the launch, we found out that the campaign had an unexpected fan: Bonnie Tyler, the star of our campaign. (watch it in the end of this page)

role: concept, creative director.

Ministério Público Federal - MPF

Next Minute Law

Brazil. 1,388 rape cases a day. We need more than just a campaign. We need a law.

So, we created: Next Minute Law. A law that ensures immediate, free assistance to rape victims in public hospitals. We chose the #1 Brazilian entertainment show to explain it: soap operas. Whenever a fictional abuse happened in the story, the actress playing the victim came back and used the commercial time to talk and alert people about the new law.

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Verizon feat Apple

H1DD3N w/ Halsey & FWY

To launch the new iPhone 13 powered with Verizon’s 5G, we partnered with Grammy-winner Halsey, and art-collective FriendsWithYou, to create H1DD3N, a large-scale immersive AR experience happening simultaneously at 5 public locations around the US (NYC, Chicago, Miami, Los Angeles and Seattle), where people could virtually find and win the iPhones 13 hidden within the experience.

role: Creative Director and Comms International Leader - R/GA NY

Also, fans who weren’t in one of the 5 locations, could create their own characters and send to the experience for fans at location to interact with.

Claro

Claro was awarded on speedtest once again. So there’s nothing better than singing the classic “We Are the Champions” with our real customers.

role: concept, copywriter, creative director.

With Claro, you connect more with what you love.
New campaign and national brand positioning.

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Verizon feat Google

The Magic Street Search

The most advanced Google Pixel phone is coming to town. For this great launch, Verizon teamed up with Google and, for the first time, switched the cameras on the roof of the Google StreetView Car with Pixel 7 Pro phones supercharged by Verizon 5GUW in order to create a gamified experience within Google Maps where legendary landmarks were magically erased by celebrities.

Role: Creative Director and International Comms Leader R/GA NY

Plan International

The Princess Revolution

Children grow up listening to stories in which princes are always strong and brave, while princesses are fragile and defenseless. These children's classic stories were old-fashioned and needed to be updated. This is what we have done.

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Santa Casa de São Paulo

The rewearable dress

Everyone talks about women wearing the same dress. What would happen if we used this in favor of blood donations? That's exactly what we did for Santa Casa Hospital using the country's seven biggest celebrities.

Crystal Beer

Movies

Womanizers / encontro dos pegadores de novelas

Santa Casa de São Paulo

The Waiting Ticket

In this campaign, we had people experience what it feels like to be in a giant line waiting to receive an organ.

Habib's

The Scariest Dessert for Halloween

In Brazil, there is an old superstition in which they say that if you eat mango with milk you can get sick and maybe even die. So we had the idea to create for Habib's the scariest dessert in the world for Halloween:

Milk and Mango Milkshake. Do you have the guts to try it?

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Spotify

Premium with no ads

Spotify Premium has no ads to interrupt you when you are listening to your songs. So, in this campaign, we turned interruptions into music. and we didn’t stop there: the first person who called the hidden number won 1 year of Spotify premium.

Role: concept, copywriter, Creative Director

easter egg: the hidden phone

The first person who called the hidden number won 1 year of Spotify Premium.

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Eudora + elle magazine

The Lipstick Show

We needed to create an activation for "Lipstick Day" in an iconic and digital way, positioning the Eudora brand as a fashion reference and source of inspiration within the beauty segment.

So we created the first "Mouth Fashion Show" in history, where the stars walking the catwalk were lips with lipstick, in partnership with one of the most significant references in world fashion: Elle magazine.

+16mi impacts // +5mi views in the Lipstick Fashion Show