Ministério Público

Next Minute Law

Brazil. 1,388 rape cases a day. We need more than just a campaign. We need a law.

So, we created: Next Minute Law. A law that ensures immediate, free assistance to rape victims in public hospitals. We chose the #1 Brazilian entertainment show to explain it: soap operas. Whenever a fictional abuse happened in the story, the actress playing the victim came back and used the commercial time to talk and alert people about the new law.